Continue reading to hear more from Dr. Marina Joubert and Kim Waddilove.
I think I best like the slide about putting yourself in the shoes of your audience and asking what they might want to know about something rather than what you might want to tell them. I think all science communication should be motivated by a spirit of generosity towards others and by a genuine desire to better understand the world around us. Yes, it’s our job to push the science angle but we should also make an effort to understand people’s perspectives – listen closely, do a bit of research around ethics and values, and balance your communications between your agenda and people’s views.
Dr. Marina Joubert
Ethical conduct in research is a hot topic in universities, as it should be. However, we don’t often reflect on the ethics of communicating research, and I hope this flashcard course will stimulate some debate on this topic.
Recently, the issues related to diversity, equity and inclusivity – in terms of the content of our communication and the audiences we engage with – have been getting significant attention. These are crucial aspects of ethical science communication.
However, ethics is also about issues related to science PR, and avoiding hype and exaggeration when we share science. I believe science communicators can play a crucial role here, by providing evidence that more nuanced communication and acknowledging uncertainty in science actually helps to build public trust. That is why we provided links to published research (for example building trust in science communication) in this course. I hope that this flashcard course will help to connect practitioners with science communication research, and contribute towards the idea of evidence-based science communication practice.
What are you waiting for? Launch the course now and learn more about the ethics of science communication.
You can find more SciComm courses here. Sign up to formally participate in the program—it’s FREE! When you sign up, you’ll be added to a newsletter and private channel in the Lifeology Slack Workspace where you can ask questions, get alerts about new courses and participate in course-related activity and content challenges! As part of the program, when you complete the activities at the end of the courses, you’ll receive Lifeology Science Communicator Certificates.